TY - JOUR
T1 - Promoting Persistent Strategic Reasoning Behavior
T2 - An Experimental Approach
AU - Torres-Carballo, Federico
AU - Sandoval-Sánchez, Yarima
PY - 2014/3
Y1 - 2014/3
N2 - The present research is aimed to apply experimental techniques to study strategic behavior in one-shot-hide-and-seek games as a frame to elicit more real and elaborated business situations. To promote strategic thinking and persistence, we conducted treatments with repeated matching games among strangers, and one of them with a fixed endowment (fixed initial payment that decreases each round an amount) with the possibility of abandon in any round, retaining the remaining of endowment. In fact, effortful strategic reasoning is found in deviation of subjects' random choices along the repetitions and abandon, loss aversion, and cultural differences seem articulate a strategic behavior.
AB - The present research is aimed to apply experimental techniques to study strategic behavior in one-shot-hide-and-seek games as a frame to elicit more real and elaborated business situations. To promote strategic thinking and persistence, we conducted treatments with repeated matching games among strangers, and one of them with a fixed endowment (fixed initial payment that decreases each round an amount) with the possibility of abandon in any round, retaining the remaining of endowment. In fact, effortful strategic reasoning is found in deviation of subjects' random choices along the repetitions and abandon, loss aversion, and cultural differences seem articulate a strategic behavior.
KW - cultural differences
KW - experimental economics
KW - guessing games
KW - strategic behavior
UR - http://www.scopus.com/inward/record.url?scp=84899688029&partnerID=8YFLogxK
U2 - 10.1080/10496491.2014.894774
DO - 10.1080/10496491.2014.894774
M3 - Artículo
AN - SCOPUS:84899688029
SN - 1049-6491
VL - 20
SP - 136
EP - 147
JO - Journal of Promotion Management
JF - Journal of Promotion Management
IS - 2
ER -