Promoting Persistent Strategic Reasoning Behavior: An Experimental Approach

Federico Torres-Carballo, Yarima Sandoval-Sánchez

Producción científica: Contribución a una revistaArtículorevisión exhaustiva

Resumen

The present research is aimed to apply experimental techniques to study strategic behavior in one-shot-hide-and-seek games as a frame to elicit more real and elaborated business situations. To promote strategic thinking and persistence, we conducted treatments with repeated matching games among strangers, and one of them with a fixed endowment (fixed initial payment that decreases each round an amount) with the possibility of abandon in any round, retaining the remaining of endowment. In fact, effortful strategic reasoning is found in deviation of subjects' random choices along the repetitions and abandon, loss aversion, and cultural differences seem articulate a strategic behavior.

Idioma originalInglés
Páginas (desde-hasta)136-147
Número de páginas12
PublicaciónJournal of Promotion Management
Volumen20
N.º2
DOI
EstadoPublicada - mar 2014

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