Comportamiento del Consumidor en el Marketing: Los Aspectos Sociodemográficos, la Satisfacción y la Lealtad

Mauricio Carvache-Franco; Wilmer Carvache-Franco; Ana Gabriela Víquez-Paniagua

doi:10.18687/LACCEI2024.1.1.552

Comportamiento del Consumidor en el Marketing: Los Aspectos Sociodemográficos, la Satisfacción y la Lealtad

Mauricio Carvache-Franco
, Wilmer Carvache-Franco
, Ana Gabriela Víquez-Paniagua

Universidad Bolivariana del Ecuador
Escuela Superior Politécnica del Litoral

Producción científica: Capítulo del libro/informe/acta de congreso › Contribución a la conferencia › revisión exhaustiva

Resumen

The objective of this study was to determine the relationship between sociodemographic aspects and the variables of satisfaction and loyalty in marine protected areas. The research was carried out in the La Puntilla de Santa Coastal Marine Fauna Production Reserve in Ecuador. The sample was made up of 369 surveys obtained on site. The multiple regression method was used to analyze the data. The results show that the tourists who have visited the marine protected areas the most and who spent the least were the most satisfied and those who had the most intentions to return and recommend the marine protected area. These findings will serve as action guides for marine protected area managers and will contribute to the literature on consumer behavior.

Título traducido de la contribución	Consumer Behavior in Marketing: Sociodemographic Aspects, Satisfaction and Loyalty
Idioma original	Español
Título de la publicación alojada	Proceedings of the 22nd LACCEI International Multi-Conference for Engineering, Education and Technology
Subtítulo de la publicación alojada	Sustainable Engineering for a Diverse, Equitable, and Inclusive Future at the Service of Education, Research, and Industry for a Society 5.0., LACCEI 2024
Editorial	Latin American and Caribbean Consortium of Engineering Institutions
ISBN (versión digital)	9786289520781
DOI	https://doi.org/10.18687/LACCEI2024.1.1.552
Estado	Publicada - 2024
Evento	22nd LACCEI International Multi-Conference for Engineering, Education and Technology, LACCEI 2024 - Hybrid, San Jose, Costa Rica Duración: 17 jul 2024 → 19 jul 2024

Serie de la publicación

Nombre	Proceedings of the LACCEI international Multi-conference for Engineering, Education and Technology
ISSN (versión digital)	2414-6390

Conferencia

Conferencia	22nd LACCEI International Multi-Conference for Engineering, Education and Technology, LACCEI 2024
País/Territorio	Costa Rica
Ciudad	Hybrid, San Jose
Período	17/07/24 → 19/07/24

ODS de las Naciones Unidas

Este resultado contribuye a los siguientes Objetivos de Desarrollo Sostenible

ODS 12: Producción y consumo responsables
ODS 14: Vida submarina

Palabras clave

Ecotourism
loyalty
marine protected areas
satisfaction
sociodemographic

Acceder al documento

10.18687/LACCEI2024.1.1.552

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Enlace a la publicación en Scopus

Citar esto

Carvache-Franco, M., Carvache-Franco, W., & Víquez-Paniagua, A. G. (2024). Comportamiento del Consumidor en el Marketing: Los Aspectos Sociodemográficos, la Satisfacción y la Lealtad. En Proceedings of the 22nd LACCEI International Multi-Conference for Engineering, Education and Technology: Sustainable Engineering for a Diverse, Equitable, and Inclusive Future at the Service of Education, Research, and Industry for a Society 5.0., LACCEI 2024 (Proceedings of the LACCEI international Multi-conference for Engineering, Education and Technology). Latin American and Caribbean Consortium of Engineering Institutions. https://doi.org/10.18687/LACCEI2024.1.1.552

Carvache-Franco, Mauricio ; Carvache-Franco, Wilmer ; Víquez-Paniagua, Ana Gabriela. / Comportamiento del Consumidor en el Marketing : Los Aspectos Sociodemográficos, la Satisfacción y la Lealtad. Proceedings of the 22nd LACCEI International Multi-Conference for Engineering, Education and Technology: Sustainable Engineering for a Diverse, Equitable, and Inclusive Future at the Service of Education, Research, and Industry for a Society 5.0., LACCEI 2024. Latin American and Caribbean Consortium of Engineering Institutions, 2024. (Proceedings of the LACCEI international Multi-conference for Engineering, Education and Technology).

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title = "Comportamiento del Consumidor en el Marketing: Los Aspectos Sociodemogr{\'a}ficos, la Satisfacci{\'o}n y la Lealtad",

abstract = "The objective of this study was to determine the relationship between sociodemographic aspects and the variables of satisfaction and loyalty in marine protected areas. The research was carried out in the La Puntilla de Santa Coastal Marine Fauna Production Reserve in Ecuador. The sample was made up of 369 surveys obtained on site. The multiple regression method was used to analyze the data. The results show that the tourists who have visited the marine protected areas the most and who spent the least were the most satisfied and those who had the most intentions to return and recommend the marine protected area. These findings will serve as action guides for marine protected area managers and will contribute to the literature on consumer behavior.",

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Carvache-Franco, M, Carvache-Franco, W & Víquez-Paniagua, AG 2024, Comportamiento del Consumidor en el Marketing: Los Aspectos Sociodemográficos, la Satisfacción y la Lealtad. En Proceedings of the 22nd LACCEI International Multi-Conference for Engineering, Education and Technology: Sustainable Engineering for a Diverse, Equitable, and Inclusive Future at the Service of Education, Research, and Industry for a Society 5.0., LACCEI 2024. Proceedings of the LACCEI international Multi-conference for Engineering, Education and Technology, Latin American and Caribbean Consortium of Engineering Institutions, 22nd LACCEI International Multi-Conference for Engineering, Education and Technology, LACCEI 2024, Hybrid, San Jose, Costa Rica, 17/07/24. https://doi.org/10.18687/LACCEI2024.1.1.552

Comportamiento del Consumidor en el Marketing: Los Aspectos Sociodemográficos, la Satisfacción y la Lealtad. / Carvache-Franco, Mauricio; Carvache-Franco, Wilmer; Víquez-Paniagua, Ana Gabriela.
Proceedings of the 22nd LACCEI International Multi-Conference for Engineering, Education and Technology: Sustainable Engineering for a Diverse, Equitable, and Inclusive Future at the Service of Education, Research, and Industry for a Society 5.0., LACCEI 2024. Latin American and Caribbean Consortium of Engineering Institutions, 2024. (Proceedings of the LACCEI international Multi-conference for Engineering, Education and Technology).

Producción científica: Capítulo del libro/informe/acta de congreso › Contribución a la conferencia › revisión exhaustiva

TY - GEN

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T2 - 22nd LACCEI International Multi-Conference for Engineering, Education and Technology, LACCEI 2024

AU - Carvache-Franco, Mauricio

AU - Carvache-Franco, Wilmer

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PY - 2024

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N2 - The objective of this study was to determine the relationship between sociodemographic aspects and the variables of satisfaction and loyalty in marine protected areas. The research was carried out in the La Puntilla de Santa Coastal Marine Fauna Production Reserve in Ecuador. The sample was made up of 369 surveys obtained on site. The multiple regression method was used to analyze the data. The results show that the tourists who have visited the marine protected areas the most and who spent the least were the most satisfied and those who had the most intentions to return and recommend the marine protected area. These findings will serve as action guides for marine protected area managers and will contribute to the literature on consumer behavior.

AB - The objective of this study was to determine the relationship between sociodemographic aspects and the variables of satisfaction and loyalty in marine protected areas. The research was carried out in the La Puntilla de Santa Coastal Marine Fauna Production Reserve in Ecuador. The sample was made up of 369 surveys obtained on site. The multiple regression method was used to analyze the data. The results show that the tourists who have visited the marine protected areas the most and who spent the least were the most satisfied and those who had the most intentions to return and recommend the marine protected area. These findings will serve as action guides for marine protected area managers and will contribute to the literature on consumer behavior.

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Carvache-Franco M, Carvache-Franco W, Víquez-Paniagua AG. Comportamiento del Consumidor en el Marketing: Los Aspectos Sociodemográficos, la Satisfacción y la Lealtad. En Proceedings of the 22nd LACCEI International Multi-Conference for Engineering, Education and Technology: Sustainable Engineering for a Diverse, Equitable, and Inclusive Future at the Service of Education, Research, and Industry for a Society 5.0., LACCEI 2024. Latin American and Caribbean Consortium of Engineering Institutions. 2024. (Proceedings of the LACCEI international Multi-conference for Engineering, Education and Technology). doi: 10.18687/LACCEI2024.1.1.552

Comportamiento del Consumidor en el Marketing: Los Aspectos Sociodemográficos, la Satisfacción y la Lealtad

Resumen

Serie de la publicación

Conferencia

ODS de las Naciones Unidas

Palabras clave

Acceder al documento

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