Using Artificial Intelligence for Business Creation and Development: a Case Study in the Real Estate and Education Sectors

Artificial intelligence (AI) is increasingly transforming the way businesses are created and developed, providing tools that improve efficiency, optimize marketing strategies, and streamline operations. This study presents a qualitative case study to analyze the impact of AI on business creation and development. The research focuses on two distinct industries: Company #1, a real estate company specializing in high-end lots, and Company #2, a virtual computer education platform. The qualitative component examines entrepreneurs’ decision-making processes, challenges, and experiences through semi-structured interviews, business process analysis, and direct observations of AI implementation. Additionally, a document analysis was conducted by reviewing business plans, marketing strategies, and project reports before and after AI integration. In the case of Company #1, AI was used to refine the business model, create branding materials such as logos and virtual business cards, and optimize marketing strategies and property design. In the case of Company #2 was implemented to improve curriculum design, streamline video production, and support multilingual expansion, allowing for greater accessibility. The study identifies common patterns, key benefits, and best practices in AI-driven business development across different industries. The findings demonstrate that AI can significantly speed up business processes, reduce costs, and improve overall decision-making, making it a valuable tool for entrepreneurs seeking innovation and efficiency.