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The increased international propensity of serial entrepreneurs demonstrating ambidextrous strategic agility: A precursor to international marketing agility

Research output: Contribution to journalArticlepeer-review

71 Scopus citations
Original languageEnglish
Pages (from-to)239-259
Number of pages21
JournalInternational Marketing Review
Volume36
Issue number2
DOIs
StatePublished - 2019

Keywords

  • Entrepreneurial experience
  • Export propensity
  • Generative learning process
  • International marketing agility
  • L26
  • M13
  • M2
  • Serial entrepreneur
  • Strategic agility

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