Social media and user-generated content as a teaching innovation tool in universities

Due to the digital transformation, universities have had to renew the didactic strategies used by teachers so that they can comply with the teaching-learning process. The implementation of practices in social networks has been essential to adapt to the skills of the new generation of digital students. The main objective of this chapter is to analyze how social networks and user-generated content can be used by university teachers as tools that foster innovation. For this, a review of the literature and different sources is carried out that allows for laying the foundations of the research. In addition, the chapter provides information on the main platforms used in the different educational experiences. With the data obtained, it is possible to understand how these social interaction tools can contribute to teaching innovation and, therefore, to the significant improvement of the learning results of higher education students.