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Promoting Persistent Strategic Reasoning Behavior: An Experimental Approach

  • Federico Torres-Carballo
  • , Yarima Sandoval-Sánchez

Research output: Contribution to journalArticlepeer-review

Abstract

The present research is aimed to apply experimental techniques to study strategic behavior in one-shot-hide-and-seek games as a frame to elicit more real and elaborated business situations. To promote strategic thinking and persistence, we conducted treatments with repeated matching games among strangers, and one of them with a fixed endowment (fixed initial payment that decreases each round an amount) with the possibility of abandon in any round, retaining the remaining of endowment. In fact, effortful strategic reasoning is found in deviation of subjects' random choices along the repetitions and abandon, loss aversion, and cultural differences seem articulate a strategic behavior.

Original languageEnglish
Pages (from-to)136-147
Number of pages12
JournalJournal of Promotion Management
Volume20
Issue number2
DOIs
StatePublished - Mar 2014

Keywords

  • cultural differences
  • experimental economics
  • guessing games
  • strategic behavior

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