Abstract
The present research is aimed to apply experimental techniques to study strategic behavior in one-shot-hide-and-seek games as a frame to elicit more real and elaborated business situations. To promote strategic thinking and persistence, we conducted treatments with repeated matching games among strangers, and one of them with a fixed endowment (fixed initial payment that decreases each round an amount) with the possibility of abandon in any round, retaining the remaining of endowment. In fact, effortful strategic reasoning is found in deviation of subjects' random choices along the repetitions and abandon, loss aversion, and cultural differences seem articulate a strategic behavior.
| Original language | English |
|---|---|
| Pages (from-to) | 136-147 |
| Number of pages | 12 |
| Journal | Journal of Promotion Management |
| Volume | 20 |
| Issue number | 2 |
| DOIs | |
| State | Published - Mar 2014 |
Keywords
- cultural differences
- experimental economics
- guessing games
- strategic behavior
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