Diseño de instrumento para la medición de factores de éxito en franquicias de alimentos y bebidas: caso de estudio

Franchising, a business model that has grown in importance over the years, has become an option to promote investments. However, more information about this management model is necessary for it to produce better results, and further knowledge should be generated to strengthen it. The objective of this study is to design an instrument to measure success factors in food and beverage franchises based on the case of franchises in Monterrey, Mexico, that have achieved a good position in their market. The methodology was qualitative, including a thorough literature review and interviews with experts at franchises, which revealed shared opinions regarding success factors. Additional possible success factors that were not included in the interviews were proposed in order to complete a list of 14 success factors that was employed to design a questionnaire to be used in future research in this field. The model proposed here shows that all the factors are related to each other, linked in an organic way in which information is sent and received, and presents the dimensions that most contribute to this business model.