Comportamiento del Consumidor en el Marketing: Los Aspectos Sociodemográficos, la Satisfacción y la Lealtad

Mauricio Carvache-Franco; Wilmer Carvache-Franco; Ana Gabriela Víquez-Paniagua

doi:10.18687/LACCEI2024.1.1.552

Comportamiento del Consumidor en el Marketing: Los Aspectos Sociodemográficos, la Satisfacción y la Lealtad

Translated title of the contribution: Consumer Behavior in Marketing: Sociodemographic Aspects, Satisfaction and Loyalty

Mauricio Carvache-Franco
, Wilmer Carvache-Franco
, Ana Gabriela Víquez-Paniagua

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

Abstract

The objective of this study was to determine the relationship between sociodemographic aspects and the variables of satisfaction and loyalty in marine protected areas. The research was carried out in the La Puntilla de Santa Coastal Marine Fauna Production Reserve in Ecuador. The sample was made up of 369 surveys obtained on site. The multiple regression method was used to analyze the data. The results show that the tourists who have visited the marine protected areas the most and who spent the least were the most satisfied and those who had the most intentions to return and recommend the marine protected area. These findings will serve as action guides for marine protected area managers and will contribute to the literature on consumer behavior.

Translated title of the contribution	Consumer Behavior in Marketing: Sociodemographic Aspects, Satisfaction and Loyalty
Original language	Spanish
Title of host publication	Proceedings of the 22nd LACCEI International Multi-Conference for Engineering, Education and Technology
Subtitle of host publication	Sustainable Engineering for a Diverse, Equitable, and Inclusive Future at the Service of Education, Research, and Industry for a Society 5.0., LACCEI 2024
Publisher	Latin American and Caribbean Consortium of Engineering Institutions
ISBN (Electronic)	9786289520781
DOIs	https://doi.org/10.18687/LACCEI2024.1.1.552
State	Published - 2024
Event	22nd LACCEI International Multi-Conference for Engineering, Education and Technology, LACCEI 2024 - Hybrid, San Jose, Costa Rica Duration: 17 Jul 2024 → 19 Jul 2024

Publication series

Name	Proceedings of the LACCEI international Multi-conference for Engineering, Education and Technology
ISSN (Electronic)	2414-6390

Conference

Conference	22nd LACCEI International Multi-Conference for Engineering, Education and Technology, LACCEI 2024
Country/Territory	Costa Rica
City	Hybrid, San Jose
Period	17/07/24 → 19/07/24

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

SDG 12 Responsible Consumption and Production
SDG 14 Life Below Water

Access to Document

10.18687/LACCEI2024.1.1.552

Cite this

Carvache-Franco, M., Carvache-Franco, W., & Víquez-Paniagua, A. G. (2024). Comportamiento del Consumidor en el Marketing: Los Aspectos Sociodemográficos, la Satisfacción y la Lealtad. In Proceedings of the 22nd LACCEI International Multi-Conference for Engineering, Education and Technology: Sustainable Engineering for a Diverse, Equitable, and Inclusive Future at the Service of Education, Research, and Industry for a Society 5.0., LACCEI 2024 (Proceedings of the LACCEI international Multi-conference for Engineering, Education and Technology). Latin American and Caribbean Consortium of Engineering Institutions. https://doi.org/10.18687/LACCEI2024.1.1.552

Carvache-Franco, Mauricio ; Carvache-Franco, Wilmer ; Víquez-Paniagua, Ana Gabriela. / Comportamiento del Consumidor en el Marketing : Los Aspectos Sociodemográficos, la Satisfacción y la Lealtad. Proceedings of the 22nd LACCEI International Multi-Conference for Engineering, Education and Technology: Sustainable Engineering for a Diverse, Equitable, and Inclusive Future at the Service of Education, Research, and Industry for a Society 5.0., LACCEI 2024. Latin American and Caribbean Consortium of Engineering Institutions, 2024. (Proceedings of the LACCEI international Multi-conference for Engineering, Education and Technology).

@inproceedings{bf1387442e224719974feb65e71c07a7,

title = "Comportamiento del Consumidor en el Marketing: Los Aspectos Sociodemogr{\'a}ficos, la Satisfacci{\'o}n y la Lealtad",

abstract = "The objective of this study was to determine the relationship between sociodemographic aspects and the variables of satisfaction and loyalty in marine protected areas. The research was carried out in the La Puntilla de Santa Coastal Marine Fauna Production Reserve in Ecuador. The sample was made up of 369 surveys obtained on site. The multiple regression method was used to analyze the data. The results show that the tourists who have visited the marine protected areas the most and who spent the least were the most satisfied and those who had the most intentions to return and recommend the marine protected area. These findings will serve as action guides for marine protected area managers and will contribute to the literature on consumer behavior.",

keywords = "Ecotourism, loyalty, marine protected areas, satisfaction, sociodemographic",

author = "Mauricio Carvache-Franco and Wilmer Carvache-Franco and V{\'i}quez-Paniagua, \{Ana Gabriela\}",

note = "Publisher Copyright: {\textcopyright} 2024 Latin American and Caribbean Consortium of Engineering Institutions. All rights reserved.; 22nd LACCEI International Multi-Conference for Engineering, Education and Technology, LACCEI 2024 ; Conference date: 17-07-2024 Through 19-07-2024",

year = "2024",

doi = "10.18687/LACCEI2024.1.1.552",

language = "Espa{\~n}ol",

series = "Proceedings of the LACCEI international Multi-conference for Engineering, Education and Technology",

publisher = "Latin American and Caribbean Consortium of Engineering Institutions",

booktitle = "Proceedings of the 22nd LACCEI International Multi-Conference for Engineering, Education and Technology",

}

Carvache-Franco, M, Carvache-Franco, W & Víquez-Paniagua, AG 2024, Comportamiento del Consumidor en el Marketing: Los Aspectos Sociodemográficos, la Satisfacción y la Lealtad. in Proceedings of the 22nd LACCEI International Multi-Conference for Engineering, Education and Technology: Sustainable Engineering for a Diverse, Equitable, and Inclusive Future at the Service of Education, Research, and Industry for a Society 5.0., LACCEI 2024. Proceedings of the LACCEI international Multi-conference for Engineering, Education and Technology, Latin American and Caribbean Consortium of Engineering Institutions, 22nd LACCEI International Multi-Conference for Engineering, Education and Technology, LACCEI 2024, Hybrid, San Jose, Costa Rica, 17/07/24. https://doi.org/10.18687/LACCEI2024.1.1.552

Comportamiento del Consumidor en el Marketing: Los Aspectos Sociodemográficos, la Satisfacción y la Lealtad. / Carvache-Franco, Mauricio; Carvache-Franco, Wilmer; Víquez-Paniagua, Ana Gabriela.
Proceedings of the 22nd LACCEI International Multi-Conference for Engineering, Education and Technology: Sustainable Engineering for a Diverse, Equitable, and Inclusive Future at the Service of Education, Research, and Industry for a Society 5.0., LACCEI 2024. Latin American and Caribbean Consortium of Engineering Institutions, 2024. (Proceedings of the LACCEI international Multi-conference for Engineering, Education and Technology).

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

TY - GEN

T1 - Comportamiento del Consumidor en el Marketing

T2 - 22nd LACCEI International Multi-Conference for Engineering, Education and Technology, LACCEI 2024

AU - Carvache-Franco, Mauricio

AU - Carvache-Franco, Wilmer

AU - Víquez-Paniagua, Ana Gabriela

PY - 2024

Y1 - 2024

N2 - The objective of this study was to determine the relationship between sociodemographic aspects and the variables of satisfaction and loyalty in marine protected areas. The research was carried out in the La Puntilla de Santa Coastal Marine Fauna Production Reserve in Ecuador. The sample was made up of 369 surveys obtained on site. The multiple regression method was used to analyze the data. The results show that the tourists who have visited the marine protected areas the most and who spent the least were the most satisfied and those who had the most intentions to return and recommend the marine protected area. These findings will serve as action guides for marine protected area managers and will contribute to the literature on consumer behavior.

AB - The objective of this study was to determine the relationship between sociodemographic aspects and the variables of satisfaction and loyalty in marine protected areas. The research was carried out in the La Puntilla de Santa Coastal Marine Fauna Production Reserve in Ecuador. The sample was made up of 369 surveys obtained on site. The multiple regression method was used to analyze the data. The results show that the tourists who have visited the marine protected areas the most and who spent the least were the most satisfied and those who had the most intentions to return and recommend the marine protected area. These findings will serve as action guides for marine protected area managers and will contribute to the literature on consumer behavior.

KW - Ecotourism

KW - loyalty

KW - marine protected areas

KW - satisfaction

KW - sociodemographic

UR - https://www.scopus.com/pages/publications/85203846338

U2 - 10.18687/LACCEI2024.1.1.552

DO - 10.18687/LACCEI2024.1.1.552

M3 - Contribución a la conferencia

AN - SCOPUS:85203846338

T3 - Proceedings of the LACCEI international Multi-conference for Engineering, Education and Technology

BT - Proceedings of the 22nd LACCEI International Multi-Conference for Engineering, Education and Technology

PB - Latin American and Caribbean Consortium of Engineering Institutions

Y2 - 17 July 2024 through 19 July 2024

ER -

Carvache-Franco M, Carvache-Franco W, Víquez-Paniagua AG. Comportamiento del Consumidor en el Marketing: Los Aspectos Sociodemográficos, la Satisfacción y la Lealtad. In Proceedings of the 22nd LACCEI International Multi-Conference for Engineering, Education and Technology: Sustainable Engineering for a Diverse, Equitable, and Inclusive Future at the Service of Education, Research, and Industry for a Society 5.0., LACCEI 2024. Latin American and Caribbean Consortium of Engineering Institutions. 2024. (Proceedings of the LACCEI international Multi-conference for Engineering, Education and Technology). doi: 10.18687/LACCEI2024.1.1.552

Comportamiento del Consumidor en el Marketing: Los Aspectos Sociodemográficos, la Satisfacción y la Lealtad

Abstract

Publication series

Conference

UN SDGs

Access to Document

Other files and links

Fingerprint

Cite this