Análisis de los factores del entorno bajo el enfoque PESTEL y matriz FODA para la apertura de un centro médico quirúrgico especializado en Costa Rica

The aim of this article was to examine the general environment that Costa Rica offers for establishing a new specialized surgical medical center. The research involved a sector description, a generic PESTEL analysis (covering political, economic, social, technological, ecological, and legal factors), and the construction of a SWOT matrix (assessing internal factors [strengths and weaknesses] and external factors [opportunities and threats]). This study provided a comprehensive understanding of the factors influencing the establishment of a specialized health center of this kind. Additionally, it offered a solid foundation for strategic decision-making and the formulation of recommendations for the effective implementation of private health projects in Costa Rica. Through a descriptive methodology and the application of recognized strategic tools, the favorable environment Costa Rica offers for such private health projects was determined.