Riesgos Percibidos por los Consumidores en las Compras Online en Costa Rica

The perceived risks of online shopping can negatively affect the acceptance of e-commerce. However, these risks are a cultural aspect that may influence consumers differently depending on the country. This research proposes to examine the dimensions of perceived risk that affect the acceptance of e-commerce in Costa Rica through a quantitative method analysis that allows identifying the main barriers perceived by consumers.
The study design will be quantitative, with the following variables: risk of information misuse, risk of not obtaining the product benefits, and risk of functional inefficiency. The expected results will identify the risks that significantly affect the acceptance of e-commerce in our country.
The theoretical implications of this study will provide empirical evidence in the Costa Rican context, showing how the effects of consumer risk perception can be mitigated. The context of the COVID-19 pandemic, which has accelerated the rapid adoption of e-commerce, increasing the perceived usefulness and ease of online shopping, will be considered.
Regarding practical implications, this research will offer managers and online business administrators in Costa Rica insights into the effect of perceived risk variables by consumers, which could assist in formulating strategies to improve e-commerce acceptance in the country.

Examinar las dimensiones del riesgo percibido que afectan la aceptación del comercio electrónico de bienes en Costa Rica, a través de un análisis mixto que permita identificar las principales barreras percibidas por los consumidores.

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