Factores que influyen en el desempeño de las empresas de reciente creación y su relación con el contexto en Latinoamérica

New ventures contribute significantly to countries' economic progress because they are the
source of most new jobs in an economy (Audretsch & Thurik, 2001). In the creation of new
ventures, many factors can influence their creation and performance.
Two factors related to the performance of new ventures identified in the literature are family
support for entrepreneurs and the dynamic marketing capabilities of new entrepreneurs. Another
fundamental element when creating a new company is the context's role beyond the legal aspects
or policies that support the venture (Prieto & Merino, 2022). Specifically, the institutional context
can influence the level and type of entrepreneurial activity (Bowen & De Clercq, 2008).
Regarding family support, Jocic et al. (2021) in their study demonstrate that family dimensions
influence entrepreneurial orientation, which in turn affects a series of innovation results. Family
participation may also be related to innovation performance since the relationship between
innovation and performance demonstrates that the specific characteristics of the companies and
the owner's commitment to the company play an important role that translates into the impact of
innovation on performance (Hatak et al., 2016).
Another factor related to performance, specifically international performance, refers to creating
dynamic marketing capabilities, which are considered the definitive form of competitive advantage
in global markets since they allow companies to improve their operational capabilities. (Morgan,
2012). These capabilities are different from traditional marketing in that they are composed of
elements that involve reconfigurations of resources and improvement of capabilities; therefore,
new companies use dynamic marketing capabilities to formulate effective strategies to identify and
access international opportunities. (Buccieri et al, 2019).
Based on the above, this research proposal seeks to delve deeper into the issue of the
performance of new ventures, analyzing the relationships between family support and innovative
performance on the one hand and between dynamic marketing capabilities and international
performance on the other within the context. For this research proposal, the focus on context will
be on two dimensions: the normative context and the cultural-cognitive context (Shane, 1992;
Arabiyat et al., 2019).
The analysis will be carried out at the Latin American level because there is access to the Global
University Entrepreneurial Spirit Students' Survey (GUESSS) database and the Global
Competitiveness Project (GCP) database. This proposal will generate relevant information for
entrepreneurs, the university and national entrepreneurial ecosystem, and policymakers.

Analizar los factores que influyen en el desempeño de las empresas de reciente creación en relación con el contexto, específicamente la influencia del apoyo familiar en el desempeño innovador y la influencia de las capacidades dinámicas de marketing en el desempeño internacional.

Factores que inciden en el desempeño de las empresas de
reciente creación en Latinoamérica.