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Comportamiento del consumidor financiero y la relación con su salud crediticia y emocional, una perspectiva desde la psicología económica para el diseño efectivo de estrategias de educación financiera

  • Cubillo Salas, Gustavo (Institutional academic coordinator)
  • Brown Richards, Enos (Institutional academic collaborator)

Project: Research Projects Internally fundedBasic and applied research

Project Details

Description

Today more than ever, financial knowledge and the responsibility to save thinking on the future have become an essential issue in a dynamic, volatile and changing credit market. While it is true that credit is a tool for well-being, especially to those who have access to it, over-indebtedness could affect people's liquidity increasing their debt delinquency and limiting their consumption and investment capacity. This setting can cause a chain reaction that affects not only the consumer and his or her family´s mental health and quality of life, but also the economic stability of an entire society.
In Costa Rica, credit current democratization has provoked credit markets to offer attractive and more complex credit options so that consumers could have access to a greater willingness to borrow money. As a collateral result, reachable access to credit has generated a new acceptance to consumer´s credit indebtedness and a more tolerance attitude to over-indebtedness which sometimes leads to arrears and default on payments, thus falling into critical delinquency states.
As a result of this critical delinquency phenomenon, a situation that contributes to aggravate the financial crisis in our country and the whole world, politicians and policy decision makers have expressed a deep concern about the lack of financial knowledge for an effective use of their finances, thus betting on financial education through seminars, webinars, courses and workshops as a mitigation strategy to control and influence the consumer's economical behavior.
However, the strategies for financial education that are usually implemented are common, generic and schematic, omitting at all times the nuances and particularities of the debtor in critical delinquency condition. While it is true that there are numerous academic studies that addresses the issue of financial education, the literature is scarce in addressing studies that seek to know in depth how consumers live, perceive and experience their delinquency condition so that from this knowledge, intervention strategies can be designed for a meaningful, accurate and effective financial education.
With this in mind, the purpose of this qualitative research, to aim directly towards the first sustainable development goal and contribute to the financial education literature with a new understanding of the delinquent person from the theoretical principles of Economic Psychology. Results are expected to contribute with the strategic design of national financial policies for a more personalized and effective financial education programs and plans.

General Objective

Analizar desde la Psicología Económica el comportamiento del consumidor financiero y la relación con la salud crediticia y emocional del individuo en Costa Rica durante el periodo 2025-2026, esto mediante entrevistas en profundidad aplicadas a consumidores con diferentes niveles de endeudamiento, para comprender mejor el fenómeno y mejorar la educación financiera y toma de decisiones de los deudores y los intermediarios financieros.

Research Lines

Gestión Pública y Desarrollo
Entorno y Gestión de Negocios:
StatusActive
Effective start/end date1/01/2531/12/26

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