Personal profile
Teaching
Bachelor's Degree in Industrial Design, Technological Institute of Costa Rica. Costa Rica.
Technical Certificate in Project Management for Social Responsibility and Public-Private Partnerships for Development, University of Costa Rica. Costa Rica.
Master's Degree (cum laude) in Strategic Design: Design of the Value Offering, Politecnico di Milano. Italy.
Doctorate in Design, University of Palermo. Argentina.
Research interests
My work specializes in design management and strategic design as foundational disciplines for resolving complex problems. My approach—spanning academia, research, and community engagement—does not focus on the production of objects or visual media (as industrial design is traditionally perceived), but rather on that invisible yet indispensable framework that precedes any solution: systems thinking, process governance, and the formulation of strategies prior to their tangible or digital execution.
The central purpose of my holistic mindset is to guide projects so that, when solutions are developed, they possess a genuine *raison d'être*, thereby preventing organizations from expending valuable resources on aesthetic or superficial solutions that lack structural purpose.
Through systemic design, I dedicate myself to diagnosing, modeling, and articulating the interrelationships among multiple stakeholders to ensure the viability of projects characterized by high uncertainty. This strategic and holistic capability is highly transversal; while I have focused my primary interest on areas such as service design, tourism, local development, entrepreneurship, and circular design, my approach possesses a flexible scope.
I apply this knowledge by facilitating participatory co-design processes that invigorate key sectors within rural communities, indigenous populations, and local enterprises, as well as by designing models to enable the transition toward circular design or devising strategic sustainability frameworks in critical sectors such as humanitarian logistics.
To me, any intervention constitutes a living system that must be managed strategically—one that thrives only through multidirectional exchange. I conceive of community engagement as a horizontal dialogue of knowledge, wherein communities, stakeholders, and the university learn and grow together.
Conscious that these approaches represent an emergent body of knowledge—one that is profoundly necessary for the development of both the Latin American region and the wider world—I undertake my role with a deep sense of responsibility and empathy.
My objective is to place the rigor of design management at the service of the broader environment, acting as an indispensable technical bridge that collaborates with local territories to collectively navigate the path toward sustainability, social innovation, and long-term resilience.
Education/Academic qualification
Bachelor, Bachelor's degree in Industrial Design, Instituto Tecnológico de Costa Rica
Master, Master cum laude in Strategic Design: design of the value offering, Politecnico di Milano
Technician in Project Management of Social Responsibility and Public-Private Partnerships for Development, Universidad de Costa Rica
PhD, PhD in Design, Universidad de Palermo Argentina
External positions
Professor, Master's Program in Industrial Engineering, Universidad de Costa Rica
Fields of knowledge of Science and Technology according to the OECD Frascati Manual
- Engineering and Technology
- Humanities and arts
- Social Sciences
Campus del Instituto Tecnológico de Costa Rica
- CAMPUS TECNOLOGICO CENTRAL CARTAGO
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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SDG 4 Quality Education
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SDG 5 Gender Equality
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SDG 8 Decent Work and Economic Growth
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SDG 9 Industry, Innovation, and Infrastructure
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SDG 10 Reduced Inequalities
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SDG 11 Sustainable Cities and Communities
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SDG 12 Responsible Consumption and Production
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SDG 13 Climate Action
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SDG 17 Partnerships for the Goals
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Collaborations and top research areas from the last five years
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Stimulating Economic Development through the Strengthening of Indigenous Tourism Enterprises: Management and Promotion Strategies for the Bribri-Cabécar Cacao Tourism Route
Arias Hidalgo, D. (Coordinating Researcher (may be from TEC or another entity)), Varela Sojo, X. (Institutional academic collaborator) & Carmona Pineda, M. (Institutional academic collaborator)
1/01/26 → 31/12/28
Project: Internally funded extension projects › Participatory and collaborative action
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JP Alvarado : Participatory workshops on the perception of local stakeholders regarding tourism development in the canton of Alvarado, province of Cartago.
Álvarez Hernández, M. (Coordinating Researcher (may be from TEC or another entity)), Ortiz Alvarez, J. I. (Institutional academic collaborator), Varela Sojo, X. (Institutional academic collaborator), Granados Martinez, F. (Ad honoren), Fallas Cascante , J. (Ad honoren) & Calvo Jiménez , S. (External collaborating researcher )
1/01/26 → 31/12/26
Project: Internally funded extension projects › Participatory and collaborative action
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Diseño de servicios turísticos como herramienta para fortalecer la formación técnico profesional del Territorio Turrialba-Jiménez
Álvarez Hernández, M. (Institutional academic coordinator), Varela Sojo, X. (Institutional academic coordinator), Rojas Molina, B. (Institutional academic coordinator), Binns Hernández, H. (Institutional academic coordinator) & Carmona Pineda, M. (Institutional academic coordinator)
1/01/25 → 31/12/26
Project: Internally funded extension projects › Participatory and collaborative action
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Modelo de desarrollo de materiales de empaque sostenibles para su uso en logística humanitaria, aplicando los principios del diseño de productos y la economía circular
Garces Monge, L. I. (Institutional academic coordinator) & Varela Sojo, X. (Institutional academic collaborator)
1/01/25 → 31/12/28
Project: Research Projects Internally funded › Basic and applied research
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Oportunidades para la implementación del Diseño Circular en emprendimientos rurales: caso de la Cámara Empresarial de Mujeres del Caribe, provincia de Limón, Costa Rica.
Varela Sojo, X. (Institutional academic coordinator), Cubero Ugalde, M. (Institutional academic coordinator) & Araya Rojas, L. C. (Institutional academic coordinator)
1/01/25 → 31/12/25
Project: Internally funded extension projects › Participatory and collaborative action
Research output
- 13 Other contribution
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Informe descriptivo de los componentes de la nota de admisión del Instituto Tecnológico de Costa Rica de las convocatorias del 2021 y 2022
Varela, X. & Moreira-Mora, T. E., 2023Research output: Other contribution › peer-review
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Estudio descriptivo de los componentes de la nota de admisión del Instituto Tecnológico de Costa Rica en la convocatoria del 2019.
Varela, X. & Moreira-Mora, T. E., 2020Research output: Other contribution › peer-review
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Estudio descriptivo de la prueba de aptitud académica del Instituto Tecnológico de Costa Rica en las convocatorias 2017 y 2018
Varela, X. & Moreira-Mora, T. E., 2019Research output: Other contribution › peer-review
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Estudio descriptivo de la prueba de aptitud académica del Instituto Tecnológico de Costa Rica en las convocatorias 2015 y 2016
Varela, X. & Moreira-Mora, T. E., 2017Research output: Other contribution › peer-review
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Análisis descriptivo de la prueba de aptitud académica del Instituto Tecnológico de Costa Rica en las convocatorias 2013 y 2014
Varela, X. & Moreira-Mora, T. E., 2016Research output: Other contribution › peer-review