Personal profile
Research interests
- Business digitalization
- Academic innovation processes
Teaching
Fields of knowledge of Science and Technology according to the OECD Frascati Manual
- Social Sciences
Campus del Instituto Tecnológico de Costa Rica
- CAMPUS TECNOLOGICO CENTRAL CARTAGO
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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SDG 8 Decent Work and Economic Growth -
SDG 9 Industry, Innovation, and Infrastructure -
SDG 12 Responsible Consumption and Production
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Collaborations and top research areas from the last five years
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Riesgos Percibidos por los Consumidores en las Compras Online en Costa Rica
Víquez Paniagua, A. G. (Coordinating Researcher (may be from TEC or another entity)), Martínez Mora, M. (Institutional academic collaborator) & Arce Gutiérrez, S. (Institutional academic collaborator)
1/04/25 → 31/12/26
Project: Research Projects Internally funded › Basic and applied research
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Estrategias de comunicación para la sensibilización y fomento del consumo de alimentos alternativos, tradicionales y autóctonos
Martínez Villavicencio, J. (Institutional academic coordinator), Arce Gutiérrez, S. (Institutional academic collaborator), Víquez Paniagua, A. G. (Institutional academic collaborator), Martínez Mora, M. (Institutional academic collaborator) & Redondo Vega, C. (Institutional academic collaborator)
1/01/25 → 31/12/26
Project: Research Projects Internally funded › Basic and applied research
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Evaluación de los procesos de identificación y puesta en valor de recursos territoriales mediante la exploración de estrategias de neurociencia
García Baltodano, K. (Institutional academic coordinator), Porras Alfaro, D. (Institutional academic collaborator), Martínez Mora, M. (Institutional academic collaborator) & Arce Gutiérrez, S. (Institutional academic collaborator)
1/01/25 → 31/12/26
Project: Research Projects Internally funded › Basic and applied research
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Recursos que influyen en el desempeño económico del emprendimiento de las micro y pequeñas empresas rurales: Una Mirada a Costa Rica y el Salvador
Víquez Paniagua, A. G. (Institutional academic coordinator), Arce Gutiérrez, S. (Institutional academic coordinator), Barrantes Barrantes, E. (Institutional academic coordinator), Tyffer Sotomayor, H. (Institutional academic coordinator) & Martínez Mora, M. (Institutional academic coordinator)
1/01/25 → 31/12/26
Project: Research Projects Internally funded › Basic and applied research
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Evaluación de los riesgos de la seguridad cibernética en las PYMES de CR
Martínez Villavicencio, J. (Institutional academic coordinator), Faith Vargas, M. (Institutional academic collaborator), Arce Gutiérrez, S. (Institutional academic collaborator), Rojas Segura, J. (Institutional academic collaborator), Arroyo Herrera, M. (Institutional academic collaborator), Rodriguez Bravo, C. (External collaborating researcher ) & Mateu, G. (External collaborating researcher )
1/01/24 → 31/12/25
Project: Research Projects Internally funded › Basic and applied research
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La Influencia del Apoyo Gubernamental, la Innovación y las Capacidades de Mercadeo en el Desempeño Económico de las PYMEs Rurales: Una Mirada a Costa Rica.
Translated title of the contribution :The Influence of Government Support, Innovation, and Marketing Capabilities on the Economic Performance of Rural SMEs: A Look at Costa Rica Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review
Open Access -
Neurotechnologies in Territorial Marketing: A Systematic Review on Regional Heritage Valorization
Martínez-Suárez, J., Martínez-Mora, M. W., García-Baltodano, K., Porras-Alfaro, D. & Arce-Gutiérrez, S., 2025, Proceedings of the 5th LACCEI International Multiconference on Entrepreneurship, Innovation and Regional Development - Entrepreneurship with Purpose: Social and Technological Innovation in the Age of AI, LEIRD 2025. Larrondo Petrie, M. M., Texier, J. & Rivas Matta, R. A. (eds.). Latin American and Caribbean Consortium of Engineering Institutions, (Proceedings of the LACCEI international Multi-conference for Engineering, Education and Technology).Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review
Open Access -
Personalidad de los Directivos y su Influencia en el Desarrollo y Éxito de las PYMEs Exportadoras: Análisis Cross-Cultural
Translated title of the contribution :Managers' Personality and its Influence on the Development and Success of Exporting SMEs: A Cross-Cultural Analysis Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review
Open Access -
Cambios causados por la pandemia por covid-19 en la estrategia de mercadeo digital en pymes exportadoras de Costa Rica
Translated title of the contribution :CHANGES IN THE DIGITAL MARKETING STRATEGY OF EXPORTING SMES IN COSTA RICA AS A RESULT OF THE COVID-19 PANDEMIC Research output: Contribution to journal › Article › peer-review
Open Access4 Scopus citations -
Validación de escalas para identificar la estrategia genérica y la cultura organizacional de las empresas pymes costarricenses
Translated title of the contribution :Scale validation to identify the generic strategy and organizational culture of costarican sme companies Research output: Contribution to journal › Article › peer-review
Open Access3 Scopus citations