Projects per year
Personal profile
Research interests and extension
PhD student at the Distance State University of Costa Rica (UNED). Lecturer, researcher, and extensionist at the Costa Rica Institute of Technology (Tecnológico de Costa Rica). Currently serves as the Coordinator of the Business Neuroscience Laboratory at the Costa Rica Institute of Technology. Recently involved in research using neurophysiological equipment such as facereading, eye tracking, and galvanic skin response. Teaches Marketing courses at both undergraduate and graduate levels at the School of Business Administration (TEC). National Coordinator of the Technical Program in Business Administration at the School of Business Administration at TEC.
Education/Academic qualification
Bachelor, Bachiller en Administración de Empresas, Instituto Tecnológico de Costa Rica
1 Jan 2007 → 1 Jan 2011
Award Date: 1 Jan 2011
Master, Maestría en Dirección de Empresas
1 Jan 2015 → 1 Jan 2017
Bachelor, Licenciatura en Mercadeo
1 Jan 2012 → 1 Jan 2014
PhD, Doctorado en Ciencias de la Administración
1 Jul 2024 → …
External positions
Coordinador Nacional TAE, Fundatec
Fields of knowledge of Science and Technology according to the OECD Frascati Manual
- Social Sciences
Campus del Instituto Tecnológico de Costa Rica
- CAMPUS TECNOLOGICO CENTRAL CARTAGO
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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SDG 3 Good Health and Well-being -
SDG 8 Decent Work and Economic Growth -
SDG 11 Sustainable Cities and Communities -
SDG 12 Responsible Consumption and Production
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Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
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Riesgos Percibidos por los Consumidores en las Compras Online en Costa Rica
Víquez Paniagua, A. G. (Coordinating Researcher (may be from TEC or another entity)), Martínez Mora, M. (Institutional academic collaborator), Arce Gutiérrez, S. (Institutional academic collaborator) & Rojas Segura, J. (Institutional academic coordinator)
1/05/25 → 31/12/26
Project: Research Projects Internally funded › Basic and applied research
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Evaluación de los procesos de identificación y puesta en valor de recursos territoriales mediante la exploración de estrategias de neurociencia
García Baltodano, K. (Institutional academic coordinator), Porras Alfaro, D. (Institutional academic collaborator), Martínez Mora, M. (Institutional academic collaborator) & Arce Gutiérrez, S. (Institutional academic collaborator)
1/01/25 → 31/12/26
Project: Research Projects Internally funded › Basic and applied research
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Recursos que influyen en el desempeño económico del emprendimiento de las micro y pequeñas empresas rurales: Una Mirada a Costa Rica y el Salvador
Víquez Paniagua, A. G. (Institutional academic coordinator), Arce Gutiérrez, S. (Institutional academic coordinator), Barrantes Barrantes, E. (Institutional academic coordinator), Tyffer Sotomayor, H. (Institutional academic coordinator), Martínez Mora, M. (Institutional academic coordinator), Rodríguez Barquero, R. (Institutional academic coordinator) & Rojas Segura, J. (Institutional academic collaborator)
1/01/25 → 31/12/26
Project: Research Projects Internally funded › Basic and applied research
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Estrategias de comunicación para la sensibilización y fomento del consumo de alimentos alternativos, tradicionales y autóctonos
Martínez Villavicencio, J. (Institutional academic coordinator), Arce Gutiérrez, S. (Institutional academic collaborator), Víquez Paniagua, A. G. (Institutional academic collaborator), Martínez Mora, M. (Institutional academic collaborator), Redondo Vega, C. (Institutional academic collaborator) & Rojas Segura, J. (Institutional academic collaborator)
1/01/25 → 31/12/26
Project: Research Projects Internally funded › Basic and applied research
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Factores que influyen en el comportamiento del turista costarricense y ecuatoriano en el período postpandemia.
Víquez Paniagua, A. G. (Institutional academic coordinator), Martínez Mora, M. (Institutional academic collaborator), Treviño Villalobos, M. (Institutional academic collaborator), Sancho Jiménez, L. F. (Institutional academic collaborator), Carvache-Franco, O. (External collaborating researcher ), Carvache-Franco, M. (External collaborating researcher ) & Carvache-Franco, W. (External collaborating researcher )
1/10/23 → 30/06/25
Project: Research Projects Internally funded › Basic and applied research
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Influencia de la información ambiental en la disposición a pagar por moda sostenible entre estudiantes universitarios
Translated title of the contribution :Influence of Environmental Information on the Willingness to Pay for Sustainable Fashion among University Students Research output: Contribution to journal › Conference article › peer-review
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Neurotechnologies and Human Talent Management: A Bibliometric Exploration, Ethical Considerations, and Future Directions
Martínez-Mora, M. W. & Mora-Cruz, A., 2025, Proceedings of the 5th LACCEI International Multiconference on Entrepreneurship, Innovation and Regional Development - Entrepreneurship with Purpose: Social and Technological Innovation in the Age of AI, LEIRD 2025. Larrondo Petrie, M. M., Texier, J. & Rivas Matta, R. A. (eds.). Latin American and Caribbean Consortium of Engineering Institutions, (Proceedings of the LACCEI international Multi-conference for Engineering, Education and Technology).Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review
Open Access -
Neurotechnologies in Territorial Marketing: A Systematic Review on Regional Heritage Valorization
Martínez-Suárez, J., Martínez-Mora, M. W., García-Baltodano, K., Porras-Alfaro, D. & Arce-Gutiérrez, S., 2025, Proceedings of the 5th LACCEI International Multiconference on Entrepreneurship, Innovation and Regional Development - Entrepreneurship with Purpose: Social and Technological Innovation in the Age of AI, LEIRD 2025. Larrondo Petrie, M. M., Texier, J. & Rivas Matta, R. A. (eds.). Latin American and Caribbean Consortium of Engineering Institutions, (Proceedings of the LACCEI international Multi-conference for Engineering, Education and Technology).Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review
Open Access -
Seeing an Insight: An Eye-Tracking Analysis of How Data Visualization Shapes Decision-Making
Camacho-Aguilar, R., Rojas-Segura, J., Martinez-Villavicencio, J. & Martinez-Mora, M., 2025, Proceedings of the 5th LACCEI International Multiconference on Entrepreneurship, Innovation and Regional Development - Entrepreneurship with Purpose: Social and Technological Innovation in the Age of AI, LEIRD 2025. Larrondo Petrie, M. M., Texier, J. & Rivas Matta, R. A. (eds.). Latin American and Caribbean Consortium of Engineering Institutions, (Proceedings of the LACCEI international Multi-conference for Engineering, Education and Technology).Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review
Open Access -
Biometría facial y emociones, ¿Qué tipos de posteos de Facebook despiertan las emociones de los usuarios?
Translated title of the contribution :Facial biometrics and emotions: What types of Facebook posts awaken users' emotions? Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review
Open Access2 Scopus citations