Personal profile
Research interests
Gustavo Cubillo-Salas is a researcher and professor in the fields of Business Administration and Marketing, with experience in applied research related to consumer behavior, negotiation behavior, marketing, and business analysis. His research interests include international negotiation, culture and organizational behavior, debt and financial behavior, market research, and marketing strategies. His academic work is characterized by integrating scientific research with business and social realities, developing applied studies aimed at decision-making, organizational strengthening, and university–industry collaboration.
Education/Academic qualification
Master, MBA, Costa Rican Institute of Technology
1 Jan 2000 → 1 Dec 2002
Award Date: 12 Jan 2002
External positions
Country Manager, Pronokal Costa Rica.
1 Jan 2016 → 31 Dec 2018
Extension and development Manager, Fundatec.
1 Jan 2002 → 31 Dec 2006
Marketing Manager & Category Manager, Más x Menos currently Wal-Mart.
1 Jan 1997 → 31 Dec 2001
Keywords
- HB Economic Theory
Fields of knowledge of Science and Technology according to the OECD Frascati Manual
- Social Sciences
Campus del Instituto Tecnológico de Costa Rica
- CAMPUS TECNOLOGICO CENTRAL CARTAGO
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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SDG 1 No Poverty -
SDG 8 Decent Work and Economic Growth -
SDG 9 Industry, Innovation, and Infrastructure
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Collaborations and top research areas from the last five years
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Comportamiento del consumidor financiero y la relación con su salud crediticia y emocional, una perspectiva desde la psicología económica para el diseño efectivo de estrategias de educación financiera
Cubillo-Salas, G. (Institutional academic coordinator), Brown Richards, E. (Institutional academic collaborator), Hernández Solís, E. (Institutional academic collaborator), Calvo Bodán, R. A. (Institutional academic collaborator) & Angulo Hernández, A. (Institutional academic collaborator)
1/01/25 → 31/12/26
Project: Research Projects Internally funded › Basic and applied research
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Caracterización de la deuda morosa en Costa Rica: Perfil de los deudores críticos del sector no regulado.
Cubillo-Salas, G. (Institutional academic coordinator), Brown Richards, E. (Institutional academic coordinator), Florit-Garrido, M. (External collaborating researcher ), Salas Calvo, D. (External collaborating researcher ) & Sánchez Monge, L. (External collaborating researcher )
1/01/24 → 2/07/26
Project: Research Projects Internally funded › Basic and applied research
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Caracterización de la deuda morosa en Costa Rica. Un estudio longitudinal del sector crediticio no regulado.
Cubillo-Salas, G. (Institutional academic coordinator), Brown Richards, E. (Institutional academic coordinator) & Florit-Garrido, M. (Institutional academic coordinator)
1/01/22 → 31/12/23
Project: Research Projects Internally funded › Basic and applied research
Research output
- 2 Article
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Supplier behavior and its impact on customer satisfaction: A new characterization of negotiation behavior
Saorín-Iborra, M. C. & Cubillo, G., Jan 2019, In: Journal of Purchasing and Supply Management. 25, 1, p. 53-68 16 p.Research output: Contribution to journal › Article › peer-review
17 Scopus citations -
Influence of Time Pressure on the Outcome of Intercultural Commercial Negotiations
Saorín-Iborra, M. C. & Cubillo, G., 3 Jul 2016, In: Journal of Promotion Management. 22, 4, p. 511-525 15 p.Research output: Contribution to journal › Article › peer-review
5 Scopus citations