PhD student at the Distance State University of Costa Rica (UNED). Lecturer, researcher, and extensionist at the Costa Rica Institute of Technology (Tecnológico de Costa Rica). Currently serves as the Coordinator of the Business Neuroscience Laboratory at the Costa Rica Institute of Technology. Recently involved in research using neurophysiological equipment such as facereading, eye tracking, and galvanic skin response. Teaches Marketing courses at both undergraduate and graduate levels at the School of Business Administration (TEC). National Coordinator of the Technical Program in Business Administration at the School of Business Administration at TEC.